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Onsite Intelligence Report 2025
The Onsite Intelligence Report 2025 explores how attendee behavior, data tracking, and real-time analytics reshaped in-person events over the past year. Drawing insights from 100+ global events, the report breaks down how attendees moved, engaged, and made decisions onsite—and how organizers adapted by shifting from static planning to live, data-driven execution. It covers key behavioral trends, evolving discovery patterns, smart badging and check-in practices, privacy considerations, and the growing role of AI-powered analytics. Supported by real-world case studies across conferences, expos, and festivals, the report shows how onsite intelligence helped organizers improve flow, engagement, lead quality, and satisfaction—while setting the foundation for more adaptive, intentional events heading into 2026.

fielddrive
Dec 23, 2025
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