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fielddrive Academy

video
5 min
Aug 25, 2025

Why Experiences Still Matter (and Why Content Is Making a Comeback)

For Sébastien Braun, CEO & Founder of idloom, the reason people still travel for events comes down to experiences. Destinations and networking matter, but content is once again becoming central to event value. In the end, attendees may forget what was said, but they’ll always remember how the event made them feel. Watch the full video to hear Sébastien’s take on the future of experiences and content in events.

Why Experiences Still Matter (and Why Content Is Making a Comeback)

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What’s Inside?

The power of experiences

Why experiences remain the foundation of event attendance and engagement.

The comeback of content

How content is regaining importance in shaping event value post-COVID.

Striking the right balance

Finding the sweet spot between destination appeal, networking, and knowledge-sharing.

Feelings that last

Why attendees may forget the words but always remember how the event made them feel.

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Why Experiences Still Matter (and Why Content Is Making a Comeback)

For Sébastien Braun, CEO & Founder of idloom, the reason people still travel for events comes down to experiences. Destinations and networking matter, but content is once again becoming central to event value. In the end, attendees may forget what was said, but they’ll always remember how the event made them feel. Watch the full video to hear Sébastien’s take on the future of experiences and content in events.

Aug 25, 2025

What’s Inside?

The power of experiences

Why experiences remain the foundation of event attendance and engagement.

The comeback of content

How content is regaining importance in shaping event value post-COVID.

Striking the right balance

Finding the sweet spot between destination appeal, networking, and knowledge-sharing.

Feelings that last

Why attendees may forget the words but always remember how the event made them feel.

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