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The Pre-Event Playbook
A practical pre-event playbook that reveals how event success is engineered weeks before anyone steps onto the show floor. It shifts teams away from reactive lead collection toward a deliberate motion of event qualification, attendee intelligence, purposeful outreach, and tight internal alignment. Using clear frameworks, benchmarks, and real-world scenarios, the guide helps marketing and event leaders choose better events, focus on the right accounts, design meetings by intent rather than chance, and arrive onsite with momentum already built — turning live events into moments of relationship acceleration instead of post-event recovery missions.
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The Pre-Event Playbook
A practical pre-event playbook that reveals how event success is engineered weeks before anyone steps onto the show floor. It shifts teams away from reactive lead collection toward a deliberate motion of event qualification, attendee intelligence, purposeful outreach, and tight internal alignment. Using clear frameworks, benchmarks, and real-world scenarios, the guide helps marketing and event leaders choose better events, focus on the right accounts, design meetings by intent rather than chance, and arrive onsite with momentum already built — turning live events into moments of relationship acceleration instead of post-event recovery missions.
What’s Inside?
How top teams plan events backwards
A clear breakdown of why winning events are designed from outcomes first, starting with who you want to meet, what success looks like, and how pipeline will be created before anyone arrives onsite.
How to qualify the right events
Practical methods for evaluating events using prior attendee data, ICP fit scoring, and real benchmarks so you can say “yes” to fewer events and get better results from them.
A step-by-step pre-event motion
A structured playbook across six phases, from data enrichment and account tiering to personalized outreach, smart gifting, and internal alignment — that turns preparation into predictable impact.
How to measure ROI before the event begins
Real metrics, performance snapshots, and examples that show how to track momentum early, protect your team’s time, and walk into the venue with meetings, relationships, and pipeline already in motion.
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The Pre-Event Playbook
A practical pre-event playbook that reveals how event success is engineered weeks before anyone steps onto the show floor. It shifts teams away from reactive lead collection toward a deliberate motion of event qualification, attendee intelligence, purposeful outreach, and tight internal alignment. Using clear frameworks, benchmarks, and real-world scenarios, the guide helps marketing and event leaders choose better events, focus on the right accounts, design meetings by intent rather than chance, and arrive onsite with momentum already built — turning live events into moments of relationship acceleration instead of post-event recovery missions.
What’s Inside?
How top teams plan events backwards
A clear breakdown of why winning events are designed from outcomes first, starting with who you want to meet, what success looks like, and how pipeline will be created before anyone arrives onsite.
How to qualify the right events
Practical methods for evaluating events using prior attendee data, ICP fit scoring, and real benchmarks so you can say “yes” to fewer events and get better results from them.
A step-by-step pre-event motion
A structured playbook across six phases, from data enrichment and account tiering to personalized outreach, smart gifting, and internal alignment — that turns preparation into predictable impact.
How to measure ROI before the event begins
Real metrics, performance snapshots, and examples that show how to track momentum early, protect your team’s time, and walk into the venue with meetings, relationships, and pipeline already in motion.
With 6 major logistics hubs around the globe, fielddrive has catered to event tech needs in 50+ countries!
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