fielddrive

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fielddrive Academy

video
5 min
Aug 21, 2025

fielddrive Selects: The "What's in it for me" Factor

When it comes to event marketing, buzzword-laden copies and eye-popping images can only take you so far! At the end of the day, your attendees care about value. That's why the starting point for all your event marketing efforts should always be the WIIFM (What's In It For Me) factors. You should list down all the main reasons why any attendees would want to come to your events, and build your marketing and promotional material around them. "Let's not be subtle about it; let's really drive home to people why they should come to this event!"— Richard John, COO, Realise . Watch the short video to find out more about the WIIFM factors.

fielddrive Selects: The "What's in it for me" Factor

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What’s Inside?

The WIFM factor

Learn what's the WIFM factor and how to use it

Promoting the right way

How to promote your events the right way to the right audience

Making your events compelling

Learn how the right language can make all the difference

Don't be subtle

Why your language shouldn't be subtle about your WIFM factors

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fielddrive Selects: The "What's in it for me" Factor

When it comes to event marketing, buzzword-laden copies and eye-popping images can only take you so far! At the end of the day, your attendees care about value. That's why the starting point for all your event marketing efforts should always be the WIIFM (What's In It For Me) factors. You should list down all the main reasons why any attendees would want to come to your events, and build your marketing and promotional material around them. "Let's not be subtle about it; let's really drive home to people why they should come to this event!"— Richard John, COO, Realise . Watch the short video to find out more about the WIIFM factors.

Aug 21, 2025

What’s Inside?

The WIFM factor

Learn what's the WIFM factor and how to use it

Promoting the right way

How to promote your events the right way to the right audience

Making your events compelling

Learn how the right language can make all the difference

Don't be subtle

Why your language shouldn't be subtle about your WIFM factors

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