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Beyond Registration: The Future of Event Intelligence
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Registration shows who signed up. Onsite data shows what they actually did. Join Abhishek Jain, CEO of fielddrive, and Mark Johnson, Founder, CXO Wings, as they explore how connected event data can improve operations, reveal attendee intent, strengthen sponsor ROI, and support smarter planning with AI.
About this session
Registration data tells you who signed up, but it rarely shows what happened once attendees arrived. In this session, Abhishek Jain, CEO of fielddrive, and Mark Johnson, Founder of CXO Wings, explore how event teams can connect registration data with check-in activity, session attendance, movement, dwell time, and exhibitor interactions. The conversation examines how these insights can improve onsite operations, reveal attendee intent, strengthen sponsor reporting, and support better event planning. It also looks at how AI can help organizers move beyond static dashboards and turn connected event data into clearer, more confident decisions.
Key points:
- Why registration data alone provides an incomplete picture of attendee behaviour
- How connected onsite data can improve staffing, check-in, and session planning
- How attendee activity can reveal interests, intent, and engagement patterns
- How event teams can use data to demonstrate sponsor and exhibitor ROI
- How AI can turn event data into practical insights for better decision-making
And much more!
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