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Real-World AI in Events: Practical Use Cases & How to Beat the Overwhelm
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Cut through the AI noise and learn where event teams can start driving real value. Join Adam Parry, Founder, Event Tech Live, and Vignesh Ramalingam, Director of Marketing at fielddrive, for a practical discussion on AI use cases across content, campaigns, audience insights, and operations, with clear guidance on avoiding hype and prioritizing measurable impact.
About this session
AI is moving quickly across the events industry, but the real question is where it can create practical value today. In this session, Vignesh Ramalingam and Adam Parry discuss how event teams are using AI across planning, marketing, onsite engagement, attendee support, data analysis, and post-event ROI reporting. The conversation also explores how organizers can separate useful AI applications from overhyped claims, adopt tools responsibly, and use event data more effectively before, during, and after the event.
Key Points:
- How AI is being used across pre-event planning, onsite engagement, and post-event analysis
- Why event teams need to separate real AI value from marketing hype
- How AI can improve content creation, campaign execution, and operational efficiency
- Where AI can support attendee recommendations, matchmaking, translation, and session summaries
- How event data and AI can help prove ROI to sponsors, exhibitors, and internal teams
And much more!
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