About this session

Search is no longer only about appearing on the first page of Google. Buyers and attendees are increasingly turning to ChatGPT, Gemini, Perplexity and AI-powered Google search to research options, compare providers and decide which brands deserve a place on their shortlist.

In this session, Nitya Chidambaram and Oliver Pechter of HeyAmos join Vignesh Ramalingam of fielddrive to explain how AI search differs from traditional SEO, how AI systems research questions and select sources, and why clear positioning is becoming essential for event brands.

The conversation explores the importance of authoritative content, transparent product information, third-party reviews and a clearly defined audience. It also provides a practical starting point for event organisers, agencies, venues and technology providers that want to understand their current AI visibility, identify opportunities and begin running measurable experiments.

Key points

1. How AI search differs from traditional, keyword-based SEO
2. How AI systems evaluate information, select sources and generate brand recommendations
3. Why precise positioning and a clearly defined audience improve the likelihood of being recommended
4. Which content and authority signals help AI understand and trust a brand
5. How to audit AI visibility, research relevant prompts, run practical experiments and measure business impact

And much more!

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