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August 28, 2025
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2 PM CST
Driving Event ROI Through Sales & Marketing Synergy
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In our latest talk session, we're joined by Mark Van der kinderen, Co-Founder of InviteDesk, who talks to us about how marketing and sales teams can team up for event success.
About the session:
Sales and marketing often struggle to align on events, leading to missed opportunities, empty seats, and wasted effort. In this session, Mark (InviteDesk), Vignesh (fielddrive), and Denis (fielddrive) share how tighter collaboration, real-time data, and simple automation can transform event ROI.
Key points:
- Why sales–marketing alignment is critical for event success
- Common pitfalls: poor invites, no-shows, and missed follow-ups
- How automation + real-time dashboards simplify the process
- Proving ROI with clear post-event results
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