November 27, 2025
4 PM CEST

Modern Event Marketing Practices for Organizers

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In our latest session, Vignesh Ramalingam and Chrissy Gow sit down to discuss the major shifts reshaping event marketing today — from late registrations and evolving attendee behavior to how event professionals can adapt by building continuous engagement, designing stronger first-impression touchpoints, and using AI to reduce operational load before, during, and after the event.

About this session:

Event marketing is changing fast — late registrations are now the norm, attendee behavior is shifting, and traditional campaign-based marketing is no longer enough. In this session, Vignesh Ramalingam and Chrissy Gow discuss what’s driving these changes and how event professionals can adapt with continuous engagement, stronger first-impression touchpoints, and AI support that reduces operational load before, during, and after the event.

Key Points:

  1. Why late registrations and new attendee behavior are reshaping event marketing
  2. How first impressions, from registration to onsite check-in, influence brand perception
  3. How to build continuous engagement instead of one-off campaigns
  4. Where AI can support teams across pre-event, onsite, and post-event operations

And much more!

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