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Modern Event Marketing Practices for Organizers
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In our latest session, Vignesh Ramalingam and Chrissy Gow sit down to discuss the major shifts reshaping event marketing today — from late registrations and evolving attendee behavior to how event professionals can adapt by building continuous engagement, designing stronger first-impression touchpoints, and using AI to reduce operational load before, during, and after the event.
About this session:
Event marketing is changing fast — late registrations are now the norm, attendee behavior is shifting, and traditional campaign-based marketing is no longer enough. In this session, Vignesh Ramalingam and Chrissy Gow discuss what’s driving these changes and how event professionals can adapt with continuous engagement, stronger first-impression touchpoints, and AI support that reduces operational load before, during, and after the event.
Key Points:
- Why late registrations and new attendee behavior are reshaping event marketing
- How first impressions, from registration to onsite check-in, influence brand perception
- How to build continuous engagement instead of one-off campaigns
- Where AI can support teams across pre-event, onsite, and post-event operations
And much more!
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