June 5, 2025
2 PM CET

How to Bring More People to Events?

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In this session, Ankita Arora (fielddrive) and Richard John (COO, Realise) unpack the real reasons people skip events and what you can do about it. From smarter marketing to better onsite experiences, join us to explore actionable strategies that actually move the needle.

About this session

There’s nothing more disheartening than putting your heart and soul into planning the perfect event and having nobody show up for it. However, as heartbreaking as it sounds, what’s worse is the fact that low attendance is a widespread problem that plagues the entire events industry. In this session, Ankita Arora (fielddrive) and Richard John (COO, Realise) unpack the real reasons people skip events and what you can do about it. From smarter marketing to better onsite experiences, join us to explore actionable strategies that actually move the needle.

Key points of discussion:

  • Industry Predictions — How much heed should you give to industry predictions?
  • The No-show Plague — How can you reduce the no-show numbers at your events?
  • Event Marketing — What are some of the secrets to effective event marketing that gives results?
  • Cost of Entry — Is hosting a paid event a good idea? Does it limit an event's reach or does it boost it's value in the eyes of the delegates?
  • Our Experts

    Learn more about our podcast guest and host.

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