How to Use Social Media Walls at Events for Maximum Engagement

Do you want to keep your event attendees engaged and connected in real-time? We understand the challenge; keeping your audience interested and involved during events is no small feat. Whether you're organizing a conference, a trade show, or a corporate gathering, the pressure to create meaningful interactions is constant. 

That’s where social media walls come in. These dynamic displays showcase real-time social media content from your attendees, amplifying their voices and creating a vibrant, interactive experience. 

In this guide, we’ll dive into the key benefits of using social media walls, share the best content to display for maximum impact, and guide you through choosing the right platform to create a more engaging, interactive experience.

Key Takeaways

• Social media walls increase attendee engagement by displaying real-time posts and hashtags, fostering interaction during events.
• Various types of social media walls, such as hashtag aggregation and live feeds, serve different event needs and enhance the attendee experience.
• Displaying live poll results, keynote quotes, and user-generated content strengthens participation and community-building.
• Choosing the right social media platform (Instagram, Twitter, LinkedIn, etc.) is crucial for maximizing event reach and engagement.

What Are the Different Types of Social Media Walls for Events?

With the social media user base expected to reach 330.07 million in 2029, event organizers have an unprecedented opportunity to leverage these platforms. It provides real-time engagement, expanding their reach and enhancing attendee interaction. Here are the seven main types of social media walls that can enhance your event:

1. Hashtag Aggregation Social Media Wall

Hashtag aggregation walls collect and display content from social media posts using a specific event hashtag. 

How It Works: Attendees use designated event hashtags to share their experiences on social media. The wall then aggregates these posts, displaying real-time updates from different platforms. This fosters an interactive atmosphere and makes it easy for participants to see shared content in one place.

Best for:

• Conferences
• Trade shows
• Festivals
• Corporate events

2. Live Feed Social Media Wall

Live feed walls gather content from various social media platforms, showcasing real-time posts during an event. 

How It Works: Live feed walls aggregate content as it is posted on platforms like Twitter, Instagram, or Facebook. This creates an engaging and dynamic display that keeps attendees informed throughout the event. It encourages more posts, enhancing attendee interaction.

Best for:

• Large conferences
• Trade shows
• Festivals
• Corporate gatherings

3. User-Generated Content Walls

User-generated content walls display photos, videos, and posts created by event attendees. 

How It Works: Attendees can share photos, videos, and comments about the event. These posts are instantly displayed on the wall, promoting attendee interaction and creating a community-driven atmosphere. It also strengthens attendee engagement and makes them feel part of the event.

Best for:

• Conferences
• Small events
• Social gatherings
• Product activations

Among other things, attendees love sharing their personalized event badges as part of their experience. It fosters a sense of identity and belonging, encouraging further social sharing and interaction.

With event technology like fielddrive, you can create custom, high-quality badges that are printed on demand. This not only elevates the attendee experience but also ensures seamless check-ins, making your event feel more personalized and engaging.

4. Interactive Polling & Gaming Walls

Interactive polling and gaming walls allow attendees to participate in live polls, quizzes, or games. 

How It Works: These walls encourage attendees to interact by answering live polls or participating in event-related games. The results are displayed instantly, making the event more engaging, fun, and interactive. This drives participation and enhances the overall event experience.

Best for:

• Conferences
• Trade shows
• Corporate events
• Team-building events

5. Event Highlights Social Media Wall

The event highlights walls curates, and displays key moments, images, and quotes from the event.

How It Works: Content, including event highlights, quotes from speakers, and moments of excitement, is gathered and displayed live. This creates a cohesive story for attendees, showcasing the best moments in real-time. It keeps participants engaged and encourages them to stay for the entire duration of the event.

Best for:

• Conferences
• Festivals
• Seminars
• Corporate gatherings

6. Video Social Walls

Video social walls showcase video content from social media, capturing event highlights and attendee moments. 

How It Works: Video content, including interviews, event highlights, and attendee posts, is aggregated and displayed on the wall. This brings a dynamic, visual element to the event, making it more engaging for attendees who enjoy multimedia content.

Best for:

• Large conferences
• Festivals
• Expos
• Product launches
• Academic events

Now that you know the types of social media walls, the next step is determining what content to display. Let’s dive into content strategies to make your social media wall engaging and interactive.

Creating an Engaging Social Media Wall Events: What to Display 

To make your social wall truly engaging, the content displayed is key. The right content keeps your attendees involved and enhances the overall event experience. Below are content types to feature on your social wall for maximum interaction.

1. Keynote Speaker Quotes and Moments

Keynote speakers often deliver impactful quotes that resonate with attendees. Displaying these on the social wall reinforces the event’s key messages and keeps the conversation alive.

Best Practices:

• Capture key moments: Have a team member ready to post memorable quotes instantly.
• Design visually appealing templates: Ensure quotes are displayed in a uniform style that aligns with the event's branding.
• Encourage attendee participation: Ask attendees to share their favorite quotes using the event hashtag for additional visibility.

2. Live Poll Results and Audience Feedback

Live polls provide real-time insights into attendees’ thoughts and preferences, making them feel involved. This interaction boosts engagement and gives valuable data.

Best Practices:

• Promote polls during sessions: Encourage speakers to refer to live polls during talks to integrate feedback in real-time.
• Update results instantly: Display live results immediately to spark conversation and maintain high engagement.
• Use relevant poll questions: Focus on questions tied to event content to keep feedback aligned with the theme.

3. Real-Time Session Updates and Highlights

Keeping your attendees updated on session timings and changes through the social wall ensures they don’t miss any key moments. It also gives them immediate access to session highlights.

Best Practices:

• Use automated tools: Set up automated updates for session changes or important announcements.
• Highlight session milestones: Share key insights or takeaways from each session to keep attendees informed.

fielddrive takes engagement to the next level. With our session scanning and analytics, organizers can track attendee participation in real-time, enabling them to deliver tailored content and enhance engagement throughout the event.

4. Top Social Media Posts from Attendees

Showcasing attendee-generated content gives them a sense of involvement. It encourages more participation and brings a personal touch to the event.

Best Practices:

• Encourage sharing: Ask attendees to post using the event hashtag and tag the event’s social media accounts.
• Show variety: Include photos, videos, and comments from various attendees to keep the content engaging and dynamic.
• Curate content: Select only high-quality, positive posts to ensure the social wall stays relevant.

5. Sponsor and Exhibitor Highlights

Sponsors and exhibitors are crucial to the success of an event. Featuring their content on the social wall gives them additional visibility and enhances the event’s commercial value.

Best Practices:

• Promote sponsor hashtags: Display content from sponsors and exhibitors using the event’s hashtag.
• Feature product demos: Highlight posts from exhibitors showcasing their products in action.
• Encourage interaction: Suggest that sponsors run contests or giveaways with the event hashtag to increase engagement.

6. Live Feed of Session Discussions and Q&A Highlights

Live session discussions and Q&A highlights provide additional value by capturing attendee questions and speaker responses. Displaying these creates a deeper connection with the content.

Best Practices:

• Share live Q&A highlights: Post interesting or insightful questions and answers as they happen.
• Encourage attendee participation: Invite attendees to submit their questions via social media for real-time interaction.
• Moderate content: Ensure that only relevant and on-topic questions are displayed to maintain focus and clarity.

Each type of content contributes to a more dynamic and interactive experience for attendees, thereby maximizing your event’s impact and visibility.

With your content in mind, it’s crucial to select the right social media platforms to bring it all together. Let’s discuss how to choose the best platforms for your event’s social media wall.

Choosing the Right Social Media Platforms for Your Event Wall

Selecting the right social media platform is key to ensuring your event wall resonates with attendees. Different platforms serve different purposes, depending on the type of event. Below is a breakdown of the top platforms, their active users, to help you decide if they are suited for your events or not:

Each platform has its strengths, so understanding your event’s needs will allow you to leverage the right channels for the best attendee experience.

Conclusion

Social media walls transform your event experience by boosting real-time engagement and turning regular attendees into engaged participants. From showcasing keynote moments to featuring attendee posts, these walls create a dynamic and interactive environment that enhances the overall event atmosphere.

fielddrive stands out in the event tech space with its innovative solutions, including on-demand badge printing, facial recognition check-ins, and touchless registration. We are pioneers in providing seamless, secure, and sustainable event technology, ensuring a smooth experience for both organizers and attendees.

Schedule a demo with us today and see how our advanced solutions can help streamline your event operations and boost attendee engagement.

FAQs

1. What is a live social media wall?

A live social media wall displays real-time content from various social media platforms, aggregated using event-specific hashtags or keywords. It allows attendees to see and engage with posts, photos, and videos shared during the event.

2. Where should you display your social wall?

Place your social wall in high-traffic areas, such as entrance halls, main event spaces, or near stages. Ensure it’s visible to encourage attendee interaction and participation, making it a focal point of your event.

3. How do social media walls work for events?

Social media walls aggregate posts, photos, and videos from platforms like Instagram, Twitter, and Facebook. By using event-specific hashtags or keywords, it displays attendee-generated content, enhancing engagement and creating a more interactive event experience.

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